Our Mission is to rally communities to raise awareness and stand up to bullying.


  • Hats should be between 16-20” in circumference.
  • The color blue represents awareness, peace, and solidarity. Blue is the color to wear in support of anti-bullying.
  • Hats should be handmade of any blue yarn and at least 75% blue.
Hat Patterns


  • Wear your hat and help us to spread the message of Hat Not Hate
  • Purchase your tags here
  • Tags are not a requirement


  • Take a picture with your blue hat, post it on Facebook and Instagram and use #HATNOTHATE.
  • Donated hats will be distributed to schools across the country.


For our 2021 campaign, #HATNOTHATE is pleased to partner with the It Gets Better Project, a nonprofit organization with a global mission to uplift, empower and connect LGBTQ+ youth, who are especially impacted by bullying. Founded in 2010 by author/activist Dan Savage and his partner, Terry Miller, the It Gets Better Project began as a hugely successful YouTube campaign, which saw thousands of people—from Barack Obama to Laverne Cox—spreading love and support to LGBTQ+ kids by simply telling them, “It gets better,” and how.

With more than 70,000 people having shared their “It gets better” stories and over 630,000 having pledged their support, It Gets Better has since grown into a global movement that fully aligns with #HATNOTHATE’s mission to end bullying. Across the world, it serves as a much-needed resource for kids who face adversity and isolation and ensures they hear stories of hope, find local outlets for support and engage with their community both on- and offline.

To help the organization with these efforts, a portion of the sales of 2021 #HATNOTHATE merchandise will be donated to the It Gets Better Project. This merchandise includes our wooden tag, faux leather tag, pen, ultimate fleece pullover and tote bag, available on our SHOP page.

Brett Peters, It Gets Better Project’s Director of Media & Strategic Partnerships, says, “The #HATNOTHATE campaign is an inspiring and creative way to stand up to bullying and show young people they aren’t alone. The It Gets Better Project is honored that #HATNOTHATE has chosen to support our efforts to uplift LGBTQ+ youth and connect them with their global community.”

To learn more about the It Gets Better Project, visit itgetsbetter.org.